TL;DR
Palmetto Publishing has released From CEO to Exit: The Ultimate Payday for Pest Control & Lawn Care Owners, a business fable about preparing a company for sale. Its three authors are CPAs and advisers at PCO Bookkeepers & M&A Specialists; the publisher says their experience spans more than $2 billion in pest control and lawn care transactions.
Palmetto Publishing has announced the release of From CEO to Exit: The Ultimate Payday for Pest Control & Lawn Care Owners, a business fable intended to help pest control, lawn care and other home services owners understand the process of selling a company. Written by three CPAs associated with PCO Bookkeepers & M&A Specialists, the book follows a fictional father and son weighing a sale, a family succession or another route for their business.
The book is written by Daniel S. Gordon, CPA and CEPA; Brian Post, CPA; and Matt Gordon, CPA. Palmetto Publishing describes them as the principals behind PCO Bookkeepers & M&A Specialists and says the authors have been involved in more than $2 billion in pest control and lawn care transactions. That figure is the publisher’s description; the release does not provide a breakdown of the transactions or independently documented deal records.
The story continues the fictional account of Michael and Peter Hall, introduced in Gordon’s earlier book, From Technician to CEO. In this installment, the family’s pest control company has attracted interest from private equity firms and industry consolidators. With advice from a trusted adviser, the characters consider how to value the company, prepare it for a potential sale, assemble an advisory team and compare offers.
According to the publisher, the narrative also covers sell-side deal structure, tax planning, due diligence and post-sale transition, alongside the personal pressures of deciding whether to let go of a business built over many years. The stated audience includes pest control, lawn care and home services owners with annual revenue of $1 million to $50 million or more, whether an exit is several years away or they are already receiving acquisition approaches.
The release lists October 20, 2026 as the publication date and says the book is available online through Amazon and Barnes & Noble. It provides three ISBN-13 numbers—9798318848049, 9798318848032 and 9798318848056—but does not specify which formats each number identifies.
A Sale Guide for Service-Business Owners
A business sale can determine an owner’s retirement resources, the company’s future and, in a family-run firm, who retains control. The book’s focus is not simply on finding a buyer: the publisher says it addresses valuation, preparation, competitive sale processes and offer review, subjects that owners may need to understand before signing a deal or choosing an adviser.
The intended readership spans owners at different stages, from those planning years ahead to those already fielding offers. That makes the guide relevant as a preparatory resource, although the release does not establish that it will produce a particular sale price or outcome. Its narrative approach is presented by the publisher as a way to make technical M&A topics more accessible to readers without a finance background.
The announcement also reflects the authors’ positioning within a specialized advisory market. PCO Bookkeepers & M&A Specialists says it focuses on pest control and lawn care businesses, while the book extends its stated audience to home services owners more broadly. Readers should distinguish the authors’ professional guidance and the publisher’s promotional description from independent evaluation of the book’s advice.
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From Technician to Exit Planning
From CEO to Exit follows Gordon’s earlier business fable, From Technician to CEO, by returning to the Hall family after their company has grown into an acquisition target. In the new story, outside buyer interest forces the owners to consider both the company’s financial value and the family consequences of selling.
The book’s premise is timely for owners who are considering succession or receiving approaches from potential buyers, but the source announcement gives no sector-wide data on consolidation, deal volume or pricing. Its statement that consolidation is accelerating is the publisher’s framing, not a quantified finding in the release. The confirmed development is the book’s release and its stated subject matter, not evidence of a specific market trend or forecast.
Details Beyond the Publisher’s Release
The announcement does not provide independent reviews, sample chapters, pricing, page count or a detailed table of contents. It also does not explain the evidence or calculation behind the authors’ stated transaction experience, or identify the formats associated with each listed ISBN.
Although the release says the book is available from online retailers and gives a future publication date of October 20, 2026, it does not clarify whether that date refers to a particular edition or how availability may vary by format. No specific acquisition deal, company sale or transaction outcome is reported; the Hall family’s decision is part of a fictional narrative.
The source does not quantify consolidation across pest control, lawn care or the wider home services sector. Readers therefore cannot use the announcement to assess current market multiples, buyer demand or likely sale proceeds. The book is presented as educational guidance, not as a guarantee that a business will attract offers or achieve a particular valuation.
Where Readers Can Find the Book
Palmetto Publishing lists the book for purchase through Amazon.com and BarnesandNoble.com and gives October 20, 2026, as its publication date. Owners interested in the authors’ work can also find PCO Bookkeepers & M&A Specialists through the website and social media channels named in the release.
The announcement does not set out a launch event, interviews, additional editions or a schedule for future titles. Any further information about format, pricing or availability will need to come from the publisher or retailers. For owners assessing a possible sale, the release offers no individualized valuation or deal advice; those details are not part of the book announcement.
Key Questions
What is From CEO to Exit about?
It is a business fable about pest control and lawn care company owners considering a sale, family succession or another path. The publisher says it covers topics including valuation, deal preparation, due diligence and tax planning.
Who wrote the book?
The authors are Daniel S. Gordon, CPA and CEPA; Brian Post, CPA; and Matt Gordon, CPA, who are associated with PCO Bookkeepers & M&A Specialists.
Who is the book intended for?
The publisher says it is aimed at owners of pest control, lawn care and home services businesses with annual revenue from $1 million to $50 million or more, including owners planning an exit and those already receiving acquisition approaches.
When and where is it available?
The release lists October 20, 2026 as the publication date and names Amazon.com and BarnesandNoble.com as online sellers. It does not specify the price or the formats associated with the three ISBNs.
Does the announcement report a specific company sale?
No. The Hall family’s company and its potential sale are part of the book’s fictional storyline. The announcement concerns the publication of the guide, not a reported acquisition transaction.
Source: prnewswire.com
